QR Codes have been extremely popular in Japan for some time and now it looks they'll get a big push by Ralph Lauren here in the States.

Time Magazine writes:

"The humble bar code is getting hip. And with it, a luxury brand hopes to usher in a revolution in U.S. retailing. Later this month, in a campaign pegged to tennis' U.S. Open, Ralph Lauren will start helping American consumers use their camera phones to experience Japanese-style point-and-shoot shopping."

Check out the Ralph Lauren/Mobile site and read their 'Know the Code' article in RL Magazine for more details.