Sand Hill Road is known for being home to some of the greatest venture capital companies that have seeded some of the most successful start ups and crushed the dreams of countless others. So it was interesting that it is home to  Ricoh Innovation Labs Inc. (RII) in the heart of Palo Alto on Sand Hill Road. RII has been chartered with guiding the future of Ricoh and one of the current endeavors is a very innovative project called  iCandy. We were lucky enough to speak with Margarita Quihuis, Director and Jamey Graham, Distinguished Engineer about iCandy.

The rest  of the story here

Of course we still have the new Twitter feature that lets you tweet what you're listening to but we've also added a new media type: iPhone Apps. That's right, you can now create iPhone App cards for the apps you create or the ones you think are great! Hand them out so your friends can scan and download your iPhone App.  Scan the QR Code and it takes you straight to the App Store and to the specific app where you can download immediately.  Works SUPER on the iPhone.  It automatically launches the App store.

TinyURLs
But wait there's more.  We've also added TinyURLs to the card.  Why TinyURLs?  Well, because not everybody has a barcode app on their mobile phone.  The tinyURL gives people an alternative to decode the info AND you can still track the effectiveness of your printed media.

New Print Layout
Also, there's a new print layout in this version: 4x6 half. This means you can now print TWO iCandy cards on one sheet of 4x6 paper (landscape). We use this layout all the time in the lab and the size is very convenient.

Get Individual Card Analytics
Almost forgot about this one... You can get analytics for an individual card when you hold up to your webcam.  Launch your iCandy client and hit Command-Y on your Mac.  Scan a card.  The iCandy analytics page for that specific QR code will appear in your browser.