Posted by: Margarita
QR Codes have been extremely popular in Japan for some time and now it looks they'll get a big push by Ralph Lauren here in the States.
Time Magazine writes:
"The humble bar code is getting hip. And with it, a luxury brand hopes to usher in a revolution in U.S. retailing. Later this month, in a campaign pegged to tennis' U.S. Open, Ralph Lauren will start helping American consumers use their camera phones to experience Japanese-style point-and-shoot shopping."